This is the story about how a refrigerator of Budweiser came to be in the living room of Cardinals right fielder Dexter Fowler.
It all began before the season started, back in March on the best tool for brand-building in this, the year of 2018: Twitter. It is important to this story to note that Dexter Fowler’s Twitter account is a treasure filled with fun and joy. You might remember Dexter was in search for a name to call the fans out in right field, which he now patrols instead of center field and he reached out to Twitter for help:
Center field was Fowler’s Howlers with my last team... what should I call my right field folks for stl?— Dexter Fowler (@DexterFowler) March 15, 2018
Some ideas were clever, but ultimately turned down:
Dexter’s Sexters— Dexter Fowler (@DexterFowler) March 15, 2018
Please don’t. It’s a joke. Don’t make Card’s PR have a long chat with me— Dexter Fowler (@DexterFowler) March 15, 2018
I need to start a peanut company that sells at the stadium ! D’s Nuts! Love it let me call my people https://t.co/E0dbvvgkuI— Dexter Fowler (@DexterFowler) March 16, 2018
After much debate, Dexter decided on Dexter’s Buds. Though the peanut idea was still a possibility.
cop a Fowler jersey and I promise I’ll do more giveaways. Plus, you get to say you’re my bud lol #DextersBuds— Dexter Fowler (@DexterFowler) April 4, 2018
Now as any clever professional would, Dexter looked to turn his “Dexter’s Buds” idea into something more by partnering with another popular Bud from St. Louis.
AND IT WORKED!
This Bud's For You. This Bud's For You. This Bud's For You. This Bud's For You. This Bud's For You. This Bud's For You. This Bud's For You. This Bud's For You. This Bud's For You. This Bud's For You.— BudweiserUSA (@budweiserusa) April 2, 2018
Glad you got a hit @DexterFowler. Now you deserve a Budweiser. #DextersBuds
And that is how a refrigerator of Budweiser came to be in Dexter Fowler’s living room.
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