Super Bowl commercials: "Stan" loses in Super Bowl clydesdale naming contest, but wins a consolation prize

More like "Stan ...and also Hope," am I right? - @Budweiser

Budweiser went with the blandest possible name in its Super Bowl commercial baby-clydesdale-naming stunt, but it looks like they've found a way to stave off St. Louis outrage.

To my surprise, the Super-Bowl-commercial-inspired publicity campaign to name Budweiser's newest clydesdale ended with St. Louis coming away empty-handed: The internet selected—instead of "Stan," after Busch's ancestral home's recently departed hero—a name so bland and focus-grouped that I really do believe a group of Twitter-voters chose it: Hope.

Hope. Luckily (if you're an InBev shareholder) someone in the marketing department managed to stave off catastrophe. They went into the back and spoke to their manager, and—well, they're normally not allowed to do this, but they really want your business, so—it looks like there was another baby clydesdale banging around in the back room. They can get you on a nice monthly payment for it, if you'll just have a seat over there—

Hope and Stan: Two adorable baby clydesdales for maximum public-relations coverage. Everybody wins! Except for "Hope," who's totally going to get made fun of in clydesdale middle-school. This should placate St. Louis for the moment, though eventually I think Busch is going to have to answer for setting their commercial in Chicago, of all places.

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

Join Viva El Birdos

You must be a member of Viva El Birdos to participate.

We have our own Community Guidelines at Viva El Birdos. You should read them.

Join Viva El Birdos

You must be a member of Viva El Birdos to participate.

We have our own Community Guidelines at Viva El Birdos. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_9351_tracker